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Another amazing year for Trustly

2020 was another amazing year for our investee company Trustly.

When we invested in the company back in 2011, the company had a turnover of some SEK 18m. Last year, this number had grown to almost SEK 2bn. That is an average annual growth rate of close to 70%. From a financial perspective, this illustrates the power of compounded growth over longer periods of time. From an entrepreneurial perspective, this illustrates the power of a great team, inspired by three talented founders and their innovative solution to make online bank payments secure, fast and convenient. From the Alfvén & Didrikson perspective, this illustrates a great start to an amazing journey that we feel very privileged to be a part of.

Trustly powers online banking payments. With Trustly, your payments just flow from account to account – no cards, no app download, no registration. Today, Trustly reaches more than half a billion consumers through its bank connectivity.


For more details, see Trustly’s press release here.

/ Your A&D team