Bling Capital to join the A&D Family

Dear friends of A&D,

Today, we are excited to announce that we are backing Bling Capital in its second investment fund. 

We have followed the Bling team since 2022 when we supported their Shift initiative alongside Swedish challenger business daily Breakit. The Bling Team is led by Swedish role models: Co-founders Deqa Abukar and Adnan Yousuf alongside investment manager Rami Almudafar. The Bling team has built a strong, deeply meaningful and value-creating community. In the Bling network, we are certain we will find some of the most meaningful Swedish winners of the future. 

The A&D investment has been led by Elsa Fäger and Hjalmar Didrikson. We expect strong network effects and financial returns, and Elsa will join Bling Capital's Investment Committee alongside Northzone founder Pär-Jörgen Pärson and Slättö founder Johan Karlsson. 

We look forward to working together with the Bling team!

Best wishes,

Your A&D Team