Trustly recently demoed its Direktbetalning product at the Finovate fair in London.
Trustly Direktbetalning is a direct person-to-person bank payment solution embedded in the marketplace and does not require its users to learn any new behaviour or sign up to any new feature. It features:
Direct and seamless payments embedded in the marketplace
Integrated instant identification – no false identities can be used
Fraud guarantee offered to both buyer and seller for complete peace of mind
Trustly Direktbetalning leverages Trustly’s proprietary direct bank e-Payment system. Its first marketplace partner is Blocket.se, Sweden’s largest marketplace with an aggregate value of ads posted in excess of €30B per year. It can, in principle, be embedded into any online marketplace in the world, or offered as a stand-alone service.