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A&D and VEQ co-invests in Beleco

Today we are happy to announce that we have partnered with VEQ to co-invest in Beleco – a pioneer in offering a sustainable way to subscribe for high quality office furniture. Subscribing through Beleco instead of buying furniture creates much greater flexibility, which is especially important when hybrid working becomes the new norm for many office jobs. Subscribing is also much better for the environment, since the high quality furniture Beleco offers will last many years and can be redeployed many times. The IT platform Beleco has developed also provides customers with full control of its office furniture and employees can order required products with minimal administrative hassle.


Beleco was founded in 2017 by Marie Rudenstam and Sebastian Rudenstam and today has more than 400 corporate customers. The capital will be used to continue the growth in Sweden and expand internationally. Maria Bergsten from VEQ will lead the investment from VEQ and represent both VEQ and A&D on the board.


For more information, please see www.beleco.com


/ The team at Alfvén & Didrikson


Beleco co-founders, Marie & Sebastian Rudenstam