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Insurely joins the A&D family

Today, we're happy to announce or investment in Europe’s leading open insurance platform, Insurley.

Insurely, founded in 2018 Eric Lövinder-Sevelius, Martin Einemo, Lotta Rauséus and Johan Forsman, offers an open insurance platform that makes it possible for insurers and financial players to access real-time data from the insurance market. The high-quality data helps players to personalise and streamline the customer journey online, optimising their pricing and developing products that customers demand. Several Swedish players like Avanza, ICA Försäkring, Lassie and Hedvig are already using Insurely, and soon Insurely’s solutions will be available in other European markets as well.


The funding round of €19m was co-led by New York-based global private equity and venture capital Insight Partners and Alfvén & Didrikson, with participation from existing investors Luminar Ventures, Philian, and Neptunia Invest.


Once again, we are very excited to co-invest together with the Swedish tech profile, Hannah Meiton, who will take a seat on Insurely’s board.



/ Your A&D team


Insurely’s founders Eric Lövinder-Sevelius, Martin Einemo, Lotta Rauséus and Johan Forsman