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  • Team A&D

Alfvén & Didrikson invests in Trustly

On 24 September 2011, Alfvén & Didrikson agreed through the company BEMH Financial AB to acquire 25% of Trustly Group AB and become the single largest individual shareholder in the company.

Trustly Group is a leading direct bank payment solutions provider on the internet in the Nordic Region. Trustly Group’s founders, Carl Wilson, Joel Jacobsson and Lukas Gratte, will together continue to hold a majority of the company.

Måns Alfvén, co-founder of Alfvén & Didrikson, became the new chairman of Trustly Group. Together with the founding team, we aim to make Trustly Group a leading provider of direct bank payment solutions on the internet across Europe. Our initial focus will be Northern Europe as well as Spain.

On 24 November 2011, BEMH Financial AB was approved as owner of Trustly Group AB by the Swedish FSA, Finansinspektionen.

For more information on Trustly Group please visit

About Alfvén & Didrikson Alfvén & Didrikson Invest AB is wholly owned by Måns Alfvén and Hjalmar Didrikson.

It invests in small and mid sized privately owned European companies.

Alfvén & Didrikson AB provides advice to Alfvén & Didrikson Invest AB and other companies in relation to their investments.

Alfvén & Didrikson invests without fund restrictions and can apply a pragmatic approach to new investments in addition to a life long perspective when appropriate.

For more information on Alfvén & Didrikson please visit

About BEMH Financial AB BEMH Financial AB is a holding company for co-investments between Alfvén & Didrikson Invest AB and Nexttobe AB (“nxt2b”). nxt2b was founded in 2011 by the Swedish entrepreneur Bengt Ågerup, founder of med tech company Q-Med AB.

For more information on nxt2b please visit


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